Define the publication.
Develop an editorial proposition for frontline leaders, with coverage across retail, manufacturing, healthcare and logistics.
Editorial strategic vision · Multi-tool vibe coding · Marketing
Editorial vision.
AI enabled.Strategy led.
Built owned
intelligence engine.
I bring editorial strategy, hands-on product development, a decade of journalism experience and content strategy expertise in marketing together to turn an idea into a publication people can use to become industry leaders.
{01} — Selected work / 2025–2026
The Frontline
Factor.
An owned editorial publication for the people leading frontline work. My contribution spanned the editorial proposition, website experience, publishing tools and distribution.
Original homepage capture · March 2026Editorial strategy / Product development / Marketing
Created during my employment at WorkJam. WorkJam owns The Frontline Factor. This independent portfolio describes my contribution and is not an official WorkJam website. Historical screenshots document the experience at capture, rather than current functionality.
Build the experience.
Bring editorial pages, mobile layouts and workforce tools together in a coherent website experience.
Take it to readers.
Translate editorial ideas into distinctive creative for social distribution and paid promotion.
Editorial strategyReact + TypeScriptAI-assisted developmentProduct directionCreative strategy
{02} — Published creative
Ideas built
to travel.
A small selection of original paid creative preserved in the supplied LinkedIn Ad Library archive. Shown as examples of the work, without private campaign results.
The Frontline Factor / WorkJam-owned campaign materials.
{03} — A closer look
Behind
the publication.
The thinking, design decisions and lessons behind the work, presented in a separate case study for approved reviewers.
- My role and approach
- Selected product and publishing workflows
- Supporting examples cleared for external review
Private case study
Have access already, or want to discuss the project?
Enter private case study ↗Request access on LinkedIn ↗Access is restricted to invited reviewers. The detailed case study is served separately from this public page.